Bollywood star Ranveer Singh’s SuperYou venture is making waves in the health and nutrition industry. The innovative startup, co-founded by Singh and Nikunj Biyani, recently announced a significant funding boost from Zerodha’s Rainmatter. This strategic investment aims to solidify the startup as a leading name in India’s burgeoning protein and health food market.
Ranveer Singh’s SuperYou: Revolutionizing Protein Consumption in India
Ranveer Singh’s SuperYou aims to transform how Indians consume protein by making it accessible, enjoyable, and innovative. The brand’s flagship product, India’s first protein wafer bar, provides 10 grams of protein, 3 grams of fiber, and zero added sugar. Available in flavors like chocolate, choco-peanut butter, strawberry crème, and cheese, the protein bars reflect Singh’s vision of combining health and taste.
This venture, backed by Think9 Consumer, a venture builder firm, also emphasizes Singh’s personal fitness philosophy. According to him, Ranveer Singh SuperYou reflects his belief in making protein consumption effortless and fun.
Rainmatter’s Strategic Backing
Zerodha’s Rainmatter, known for supporting sustainability-focused startups, saw immense potential in Ranveer Singh’s SuperYou. The funding will be part of a planned ₹40-50 crore investment over the next 18-24 months. Rainmatter’s partnership aligns with the brand’s vision of addressing India’s dietary deficiencies.
Impressive Market Response
Within just 48 hours of its launch, Ranveer Singh’s SuperYou sold over 2.5 lakh products on platforms like Blinkit and Zepto. The protein wafer bars, designed to cater to a broad audience, go beyond gym-goers to reach anyone seeking a healthier lifestyle.
| Key Metrics | Details |
| Initial Investment Target | ₹40-50 crore |
| Revenue Goal (5 years) | ₹500 crore |
| Launch Success | 2.5 lakh units sold in 48 hrs |
Ranveer Singh’s SuperYou: Future Expansion Plans
Ranveer Singh’s SuperYou plans to expand its product range to include protein powders, biscuits, and cereals. The brand will soon be available on platforms like Amazon, Flipkart, and in retail stores like Reliance Fresh and Nature’s Basket, reaching 10 major Indian cities.
Ranveer Singh’s Vision for SuperYou
Speaking about the venture, Singh said, “Ranveer Singh’s SuperYou is an extension of my passion for fitness and health. I wanted to create something accessible for everyone, offering a protein solution that fits into modern, busy lifestyles.”
Nikunj Biyani, co-founder of Ranveer Singh’s SuperYou, added, “Our mission is to make protein consumption democratized and fun, just like Ranveer himself—bold, energetic, and inclusive.”
A New Era for Protein Products in India
Ranveer Singh’s SuperYou is more than just a startup; it’s a movement to redefine the protein snack market. With a target of ₹500 crore revenue in five years, the brand is set to disrupt the industry with innovation and inclusivity.
As a celebrity-backed startup, Ranveer Singh’s SuperYou is blending star power with strategic innovation to create a unique health food brand. With Zerodha’s Rainmatter on board and a vision to revolutionize the protein market, Ranveer Singh’s SuperYou is set to become a household name in India’s health and wellness industry.
