Aaditya Sharda, co-founder of Infra.Market, stands as a transformative figure in India’s construction materials sector. His entrepreneurial journey, rooted in over a decade of experience in infrastructure and construction, has led to the creation of a unicorn startup redefining how construction materials are sourced, sold, and delivered. With a vision to build an enduring company, Sharda’s leadership has propelled Infra.Market to remarkable heights, with revenues reportedly reaching Rs 14,500 crore in FY24 and ambitious plans for a $1 billion IPO in 2025.
Aaditya Sharda’s path to entrepreneurship began with a strong academic foundation at the Indian Institute of Management Ahmedabad (IIM Ahmedabad), one of India’s premier business schools. His education equipped him with strategic thinking and leadership skills, which he later applied to address challenges in the construction industry. While details about his early career are scarce, Sharda accumulated over 10 years of entrepreneurial experience in infrastructure and construction, gaining deep insights into the sector’s inefficiencies and opportunities.
The Genesis of Infra.Market
In 2016, Aaditya Sharda, alongside his college friend Souvik Sengupta, identified a critical gap in India’s construction materials market. The sector was highly unorganized, plagued by fragmented supply chains, inconsistent quality, and a lack of pricing transparency. To address these issues, they founded Infra.Market, a technology-driven platform designed to streamline procurement and enhance efficiency. Starting as a business-to-business (B2B) marketplace, Infra.Market quickly expanded to include business-to-consumer (B2C) offerings, becoming a comprehensive solution for construction needs.
Business Model and Innovation
Infra.Market operates as a one-stop marketplace for construction materials, offering products ranging from cement and steel to tiles, paints, and sanitaryware. The company’s innovative use of technology sets it apart, enabling seamless procurement and supply chain management. By aggregating demand and ensuring timely delivery, Infra.Market addresses long-standing industry pain points, such as delays and quality inconsistencies.
A key pillar of Infra.Market’s strategy is its focus on private-label brands, such as IVAS, which specializes in home renovation products like tiles, bath fittings, and modular kitchens. The company has invested heavily in manufacturing, producing high-quality materials under its brands. This vertical integration ensures quality control and competitive pricing, enhancing its appeal to both B2B and B2C customers. Sharda has emphasized the role of technology in this process, stating, “We’re using technology to improve our supply chain and inventory management, making processes more efficient”.
Growth Trajectory
Infra.Market’s growth has been nothing short of remarkable. By March 2021, the company’s revenue had surged to Rs 11 billion from Rs 3.5 billion in March 2020, a fourfold increase despite the challenges of the COVID-19 pandemic. This momentum continued, with FY24 revenues reportedly reaching Rs 14,500 crore, a 22% year-on-year increase, and a 143% growth in Profit After Tax (PAT).
In February 2021, Infra.Market achieved unicorn status, with a valuation of $1 billion, a milestone that highlighted its rapid rise in the startup ecosystem. By January 2025, the company raised $121 million in a pre-IPO funding round at a valuation of $2.8 billion, led by investors like Tiger Global, Evolvence, and Foundamental GmbH. This funding has strengthened Infra.Market’s balance sheet as it prepares for a $1 billion IPO in 2025, targeting a valuation of up to $5 billion.
Market Leadership
As of May 2025, Infra.Market has solidified its position as a leader in India’s construction materials sector. The company has achieved a manufacturing capacity of 81 million square meters for tiles, making it the second-largest tile producer in the country. This milestone reflects Infra.Market’s strategic investments in manufacturing and its ability to scale operations in a competitive market. With India’s ceramic tiles market projected to grow to Rs 70,700 crore by the end of 2025, Infra.Market is well-positioned to capitalize on this growth.
Vision and Leadership
Aaditya Sharda’s vision for Infra.Market goes beyond financial success. He aims to create an enduring company that transforms the construction ecosystem. “We want to be the next biggest construction solutions company in India,” Sharda has stated, emphasizing his ambition to lead the industry. His belief in technology as a catalyst for change is evident in Infra.Market’s operations, which prioritize efficiency and transparency.
Aaditya Sharda’s leadership style focuses on building a strong team aligned with the company’s goals. “It’s about finding people who are not just skilled but also aligned with the company’s goals,” he notes. This approach has enabled Infra.Market to navigate the complexities of the construction industry and drive innovation. Sharda also emphasizes collaboration, stating that new-age tycoons “believe in taking the ecosystem with them,” reflecting his commitment to creating value for all stakeholders.
Future Plans
Infra.Market’s plans are ambitious, with a focus on expanding its product offerings and geographical presence. The company has already ventured into the B2C segment, with plans to open 100 franchise stores by March 2024 to boost brand awareness and drive B2B sales. Additionally, Infra.Market is exploring opportunities in the Middle East and North Africa, leveraging its recent funding to fuel international growth.
The upcoming IPO, planned for a Diwali listing in 2025, is a significant milestone. Infra.Market has appointed eight investment banks, including Kotak Mahindra Capital and Goldman Sachs, to manage the IPO, which aims to raise $1 billion and achieve a valuation of $3 billion to $5 billion. This capital will support further expansion and solidify Infra.Market’s position as a global leader in construction materials.
